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Careers in Entrepreneurship

Launch Your Business with Confidence

849 new women-owned businesses open daily1

An entrepreneur’s average salary is $74,0002

NACE* reports that six months after 2021, graduates earned a Bachelor’s degree in Business with a major in entrepreneurial and small business operations*:

  • 81.2% are employed full-time or continuing their education
  • Have a mean starting salary of $50,821

Why Choose Us?

You’ll build experience in every business area, learn how to network and raise funding, and complete a simulation to test your idea and launch plan. Additionally, you’ll complete the We Empower Learners and Leaders (WELL) program to develop your leadership style and experience. Elective courses allow you to earn industry-recognized certifications for Google Project Management, Google Data Analytics, and Meta Social Media Marketing Professional.

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Be Ready to Launch Your Product or Manage Teams

The Entrepreneurship major in the online BS in Business degree fully prepares you to launch your own business idea. Complete the degree with a plan to guard against the most common reasons for failures and join the 42% of women entrepreneurs in the U.S. who employ over 9.4 million workers.1

It also provides you with an exceptional ability to manage product launches, teams, and departments from the safety of an established organization.

Product managers3 are responsible for the conception, creation, and launch of new products. They develop product and marketing strategies.

  • 33% have 0-4 years of experience.
  • 45% have a bachelor’s degree.
  • Product managers with a bachelor’s degree make an average of $116,500.

Junior or associate product managers or new product development managers earn an average of $74,000 and have less than two years of experience.

Product owners and senior product managers have an average of 6-10 years of experience and earn an average of $117,000.

The director or VP of product management often has 10-15 years of experience or more, earning an average of $154,000.

Industry Stats

Female entrepreneurs are making big strides in business ownership — 49% of startups were formed by women in 2021, and the number of women-owned companies has increased by 114% since the early 2000s.1

  • In 2021, 14% of unicorns — startups that made more than $1 billion — had female founders or co-founders.1
  • Out of 100 unicorns in 2022, 10 were co-founded by at least one woman.1
  • Gross receipts for women-owned employer firms increased by 51.9% between 2012 and 2019, 17.7% more than men-owned firms.1
  • Minority women have increased business ownership by 163% since 2007 and, in 2019, earned $422 billion in revenue.1
  • 66% of women business owners are the sole owners of their companies.1

New Businesses Insights

It’s reported that 88% of millionaires are not only entrepreneurs; they’re self-made, meaning they earn their wealth through businesses, investments, and their own salaries.4 However, data from the BLS shows approximately 20% of new businesses fail during the first two years of being open, and just 25% of new businesses make it to 15 years or more.4 But they also report that with the right planning, funding, and flexibility, businesses have a better chance of succeeding4 — aspects of the Entrepreneurship major in the online BS in Business degree program prepare you for step-by-step.

Guard Against the Top 3 Reasons Businesses Fail

While bad location, inflexibility, and rapid expansion are partially at fault, there are three primary reasons businesses fail.4

  • Not satisfying a need. 20% of businesses fail within the first year and 42% overall if there’s no market for their product or service
  • Lack of financing. Capital or cash flow to sustain the business comes in second at 29%
  • Poor teamwork and communication rank 3rd at 23%

Prepare for Success

With a deep focus on planning, networking and how to gain funding, the Entrepreneurship major already prepares you to excel. But the program also helps you to develop the key skills successful female entrepreneurs report lead them to success.4

  • 37% said people and communication skills were key
  • 34% say self-discipline was their second reason for success
  • Money management skills were the third reason for success for women entrepreneurs

What Do Other Career Options in Business Look Like?

This bachelor’s degree offers a variety of career-focused majors that deliver nuanced skills that belong to a particular area of the degree. You can explore career options with above-average salaries and growth rates for other majors by clicking on the appropriate career page.

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Sources and Disclaimer

  1. Incfile. “47+ Women in Business Statistics.” Retrieved from
  2. Zippia. “25+ Important Entrepreneur Statistics 2023.” Retrieved from
  3. The Product Manager. “2022 Average Product Manager Salary and Career Guide.” Retrieved from
  4. Apollo Technical Engineered Talent Solutions. “20 Entrepreneur Statistics You Need to Know 2023.” Retrieved from

*The National Association of Colleges and Employers