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Business Analytics Careers

Step Into an Analytics Career with Confidence

80% of global companies investing in a data analytics division1

95% of employers say these skills are hard to find1

The National Association of Colleges and Employers (NACE) reports that six months after earning a bachelor’s degree in in business with a major in management sciences and quantitative methods in 20212:

  • 87.3% are employed full-time or continuing their education
  • Have a mean starting salary of $65,843

Why Choose Us?

You’ll complete the We Empower Learners and Leaders (WELL) program to develop your leadership style and experience alongside skills NACE identifies as career-ready — skills that graduates from other schools are deficient in by as much as 44.2%.3 Elective courses allow you to earn industry-recognized certifications for Google Project Management, Google Data Analytics, and Meta Social Media Marketing Professional.

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High Paying Careers in Business Analytics

Companies that use big data see an average profit increase of 8% and an average reduction in cost of 10%, but 92.2% of executives say that implementing data-driven decision-making into their companies’ cultures has been difficult.4

As an analyst with a business degree, you have the stakeholder’s perspective needed to understand requirements, how to gather and analyze data, how to base decisions upon it, and how to present it persuasively in roles such as:

Budget Analyst $84,240 Per Year5

Data Analyst $82,447 Per Year6

Financial Analyst $95,570 Per Year7

Management Analyst $93,000 Per Year8

Market Research Analyst $63,920 Per Year9

Operation Research Analysts $82,360 Per Year10

Industry Stats

Graduate ready to bridge the gaps companies have between owning data and being able to use it effectively.

  • 79.4% of business executives fear that more data-driven companies will outperform them4
  • 4 out of 5 marketing executives report:11
    • Difficulty in making data-driven decisions
    • Their ability to predict consumer behavior feels like guesswork, despite the data at their disposal
  • 95% of companies now integrate AI-powered predictive analytics into their marketing strategy11

Improve Performance with Big Data

Companies report their top benefits when they use analytics.1

  • 63% report improved efficiency and productivity
  • 57% say they have faster, more efficient decision-making
  • 51% see better financial performance
  • 48% demonstrate stronger competitive advantages and improved customer experience
  • 43% point to analytics leading to identifying and creating new revenue streams

The Market for Big Data Analytics

Big data remains a strong and growing market. Recent reports show:

  • 97.2% of businesses are investing in big data and AI4
  • The global market is expected to earn $68 billion in revenue by 20254
  • North America leads the big data analytics market and accounts for more than 35% of the total revenue1

Big Outcomes From Big Data4

What Do Other Career Options in Business Look Like?

This bachelor’s degree offers a variety of career-focused majors that deliver nuanced skills that belong to a particular area of the degree. You can explore career options with above-average salaries and growth rates for other majors by clicking on the appropriate career page.

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  1. Finances Online. “70 Relevant Analytics Statistics: 2023 Market Share Analysis & Data.” Retrieved from
  2. NACE. First Destinations for the College Class of 2021. Retrieved from
  3. NACE. “Competencies: Employers Weigh Importance Versus New Grad Proficiency.” Retrieved from
  4. Zippia. “26 Stunning Big Data Statistics [2023].” Retrieved from
  5. U.S. Bureau of Labor Statistics. Occupational Employment and Wage Statistics. “13-2031 Budget Analysts.” Retrieved from
  6. “Data Analyst Salary.” Retrieved from
  7. U.S. Bureau of Labor Statistics. Occupational Outlook Handbook. “Financial Analysts.” Retrieved from
  8. U.S. Bureau of Labor Statistics. Occupational Outlook Handbook. “Management Analysts.” Retrieved from
  9. U.S. Bureau of Labor Statistics. Occupational Outlook Handbook. “Market Research Analysts.” Retrieved from
  10. U.S. Bureau of Labor Statistics. Occupational Outlook Handbook. “Operations Research Analysts.” Retrieved from
  11. Ventura Beat. “Report: 84% of marketing leaders use predictive analytics, but struggle with data-driven decisions.” Retrieved from