Get the Business Analytic Skills Needed in Every Industry
When you earn the online BS in Business degree with a major in Business Analytics from The American Women’s College, you’ll have the analytic skills every company wants right now. You’ll learn how to mine data and then use the analytics to develop successful decision-support models and strategies. Combined with the stakeholder’s view of key areas of business and presentation skills to influence decision-makers, you’ll be a standout competitor for the role you want.
Build Real-World Experience and Skill Sets
6 Weeks Each
The curriculum for our online business analytics degree in the business program helps you build experience identifying reasons for business results and important trends that impact success.
You’ll get expert-level instruction and leadership training from industry professionals who prepare you for the real challenges of advanced roles and ensure you can thrive throughout your career.
The Business Analytics major can also be taken as a Certificate in Business Analytics and applied to any online degree program to further specialize in your area of study.
To view the complete list of program courses, visit the program curriculum page.
Required Major Courses
This course’s objective is to develop the ability to read, interpret, identify the differences and the relationships between the primary financial statements. This objective is met not only by analyzing the effect of business transactions on financial statements and financial ratios but also by recording essential transactions, measuring the amounts of assets, liabilities, owner’s equities, revenues, and expenses, and preparing the primary financial statements. This course also explains the difference between the cash and accrual bases of income measurement, the use of t-account analysis in determining important measures of business activity, and how the time value of money affects the measurement of liabilities. This emphasis on financial statements is facilitated by a semester-long study of the content of corporate annual reports culminating in a comprehensive annual report project.
Prerequisite: sophomore status with the exception of highly qualified first-year accounting majors
This course provides the 21st Century foundation for business students who will need newly shaped perspectives, solid research and communication skills, positive ethical spirit, and new technological resources to work and make decisions in global economy. Students learn the basics of business, the process of innovation and the role that business plays in society. Students are encouraged to develop their own innovative capacities, whether they want to start up a business of their own, augment the capabilities of a small business, step up to the myriad of non-profit challenges, or excel in corporate America. Students learn how to think systematically as business professionals, innovators and/or entrepreneurs. By first exploring the economics of business, in this country and beyond, students begin to recognize that all businesses are subject to ongoing trends, discoveries and breakthroughs that must be accommodated. Some represent threats; others opportunities. None can be ignored. Learning that the form of a business should follow the functions it must provide, students discover the range of options available to them as they contemplate career paths that may be of interest to them. Finally, students are provided with insight into each of the areas of functional expertise found in all organizations; i.e., finance and accounting, marketing and sales, customer support, operations, logistics, et. al.
This course builds a bridge from students’ general education to the work they do in the field of business. With the aim of preparing students for both professional life and graduate work, this writing-intensive course introduces disciplinary strategies for preparing routine business correspondence, for investigating provocative issues, and for communicating to others about them. In this way, the course offers students time to learn and to practice more advanced skills in reading, writing, speaking, and listening; in using appropriate software support in presentations; and in mastering information literacy in the field of business. The course emphasizes fundamental principles of communication with time-on-task and real world, discipline-specific models for communication tasks.
Prerequisite: ENG 114 and ENG 124 or ENG 134
This course will provide an overview of the key concepts, applications, processes and techniques relevant to business analytics. This course shows how to interpret data involving uncertainty and variability; how to model and analyze the relationships within business data; and how to make correct inferences from the data (and recognize incorrect inferences). The course will include instruction in the use of software tools to analyze and present quantitative data. As the market demand for professionals with data management, analytical and problem-solving skills increases, this course provides an analytical toolset to address modern, data-intensive business problems.
Prerequisite: MAT 120
Data analytics deals with inferring and validating patterns, structures and relationships in data, as a tool to support decisions in the business environment. The course introduces the techniques necessary to successfully implement analytic and visualization projects using the modern software tools. The course offers an insight into the main methodologies for the visualization and analysis of business and market data, providing the skills for specific tasks such as data cleansing and preparation, visual design best practices, and statistical methods. Data visualization topics covered include design principles, perception, color, statistical graphs, maps, trees and networks, data visualization tools, and other topics as appropriate.
Prerequisite: BUS 328
This course is all about connecting the dots, linking various functions of business and understanding the interdependency between marketing, sales, advertising, operations/supply chain and other business functions. The purpose of this course is to enable the student to integrate the lessons learned in previous business, accounting, finance, international business and management courses through the use of case studies analyzed from the general manager’s point of view. Students will also learn the importance of score card and metrics that are essential for running a business.
Prerequisite: BUS 327 and ECO 212 or ECO 240
The BS in Business: Business Analytics program requires 32 credits of general electives. Learn more about which courses apply to these credits by speaking with an enrollment counselor.
Choose one of the following
This course provides a manager’s persepective on the law for business students. Students learn the practical implications of law in their own lives and what they must be ready for as they encounter civil and criminal legal issues and business formation issues. Students are introduced to the court systems, parts of the government that impact business, and how they affect and impact the life of the individual and businesses. Students learn about contracts, different types of business, and areas of regulation surrounding the relationship between employers, employees, and the government.
This course studies the legal environment of business, including an examination of the format and characteristics of corporations, partnerships, and agency law. The law of contracts is studied in detail.
Prerequisite or corequisite: LAW 103
Choose one of the following
Organizational Development and Change provides students with the opportunity to learn critical theory and application in the field of Organizational Behavior and Change and how to use that knowledge to improve organizational development to adapt quickly and effectively to change. Students apply proven methods to help organizations achieve goals and build capabilities to meet future challenges.
Prerequisite: BUS 235
Leadership requires a balanced understanding of human behavior and applied managerial skill. This course introduces organizational studies and organizational behavior. It examines the history of the field as well as the critical role that theory and research play in the discipline. Topics include the characteristics of effective leadership and organizational power, different frameworks for leadership and leadership styles, building and managing high-performing diverse teams, managing a diverse and inclusive organization, supporting diverse employees, and effective and ethical managerial decision-making.
Choose one of the following
This course will provide the theoretical basis and the problem solving experience needed to apply the techniques of descriptive and inferential statistics, to evaluate such daily inputs as organizational reports and to improve decision making over a wide range of areas. Topics include: descriptive measures, distribution shapes, concepts of probability of discrete and continuous random variables, hypothesis testing of one, two samples, chi-squared and f-test, regression, ANOVA, using Excel and SAS for solving and interpreting statistical problems.
Prerequisite: COM 112 and MAT 120
In this capstone course students will work on real world problems from case studies or personal examples. As organization continue to face complex environments with global competition, more informed consumers, and ever-increasing streams of data and intelligence, the ability to make the right strategic decisions based off facts and data becomes critical to success. Students will formulate the business case, develop analytic models, collect and analyze pertinent data and define the systems that will most effectively achieve the necessary outcomes. The capstone will be a presentation of work along the recommendations.
Prerequisite: BUS 400
What You’ll Learn
Your Business Analytics major teaches you how to sift through, organize, and make sense of various types and levels of information a company collects so you can identify business trends and consumer behavior patterns and complete financial projections. Knowledge of organizational dynamics, coupled with outstanding leadership capabilities and experience, bring you confidence in knowing you’ll be an asset to the team.
By Graduation, You’ll Have Skills to:
- Connect business activities with economic performance and mission outcomes
- Develop flexible decision support models that can adapt to organizational needs
- Use quantitative methods, technology, and applications to address business problems and opportunities
- Compare business options and approaches to reduce risk and predict outcomes
- Effectively communicate data insights and recommendations to stakeholders
Analytic Skills Needed in Every Department in Every Industry
With strong business analytic skills, you can drive revenue, profits, and loyalty within any company. You’ll be called to investigate business performance and make recommendations to improve it. You can step into a variety of roles at graduation, such as a data analyst. The salary range for this role is between $73,655 and $92,370 a year,1 based on factors like education, certifications, years of experience, and additional skills.Explore Major Careers
Learn from Industry Experts
At The American Women’s College, your learning is expanded by the rich workplace experience our faculty bring to the classroom. Faculty are professionals who hold an array of titles in the fields they teach. Their involvement in the day-to-day challenges of their role and industry brings curriculums to life with real-world examples as you connect what you learn to what they share.
Each faculty member at TAWC incorporates real industry experience into each lesson. As a student, you’ll receive personalized, one-on-one support and graduate fully prepared to face the challenges of your chosen field.
Megan Piccus, Senior Director of Business Programs at The American Women’s College
Megan comes to Bay Path with years of business and academic experience and is delighted to bring her enthusiasm for teaching and business expertise to The American Women’s College.
Megan is the program director for the Business programs that include business administration, accounting, business analytics, operations management, strategic HR management, entrepreneurship, and digital marketing. She is additionally responsible for the leadership and organizational studies program.
Megan has worked in business for United Technologies Corporation (UTC). She was most recently at Pratt & Whitney based in East Hartford, CT, where she managed talent development for the Manufacturing Engineering population for all Pratt US operations. She also worked at United Technologies Aerospace Systems, another UTC company, where she had various operations and management roles.
Megan has 18 years of teaching experience at Springfield Technical Community College as a tenured professor with a teaching specialty in operation management (Quality/6 Sigma/Lean).
Review More Career-Focused Majors
Explore other possible majors in our business degree that deliver deep knowledge and experience in the current theories, technologies, and strategies in a business area with strong growth rates and above-average salaries.
BS in Business: Accounting
Learn what accounting numbers mean to managers and within key business areas as you build technical accounting skills.
BS in Business: Business Administration
Take a deep dive into business topics including sales, project management, purchasing, planning, and marketing.
BS in Business: Digital Marketing Management
Create, manage, and analyze digital marketing strategies and earn industry-recognized certifications.
BS in Business: Entrepreneurship
Learn key areas of business to be prepared for the challenges that come with launching your own product or company.
BS in Business: Hospitality Management
Learn to recognize trends and weather changes in this ACHPA-aligned program.
BS in Business: Human Resource Management
Effectively manage and coordinate employees using data-based decision-making and new technologies.
BS in Business: Nonprofit Management
Get the specific skills needed to take roles in development, grants, programs, community services, and more.
BS in Business: Operations Management
Learn to organize people, products, services, and information to streamline processes and save time and money.
Frequently Asked Questions
Explore our frequently asked questions for in-depth answers. If you don’t find what you’re looking for, reach out to us.
The average time it takes to earn your bachelor’s in one of the BS in Business programs is three and a half years. Please see our curriculum page for the courses and their descriptions.
Tuition is $410 per credit hour. You’ll need to complete 120 credits for a total tuition of $49,200. Please be sure to review our tuition page to review all costs.
Yes, the BS in Business programs accept up to 90 transfer credits. You can learn more about our admissions policy on our admissions page.
You’ll complete a total of 120 credits to earn the BS in Business: Business Analytics degree. Take a moment to view the curriculum if you haven’t already. The total number of credits earned at The American Women’s College depends on the number of transfer credits you have (up to 90).
- A completed application
- 2.0 GPA or higher
You can learn more about our admissions policy on our admissions page.
Earning your BS in Business: Business Analytics prepares you for analyst roles in business, management, data, marketing, operations, finance, and more.
- Salary.com. “Data Analyst Salary.” Retrieved from https://www.salary.com/research/salary/listing/data-analyst-salary.