100% Online BS in Business: Marketing and Digital Strategies

This course’s objective is to develop the ability to read, interpret, identify the differences and the relationships between the primary financial statements. This objective is met not only by analyzing the effect of business transactions on financial statements and financial ratios but also by recording essential transactions, measuring the amounts of assets, liabilities, owner’s equities, revenues, and expenses, and preparing the primary financial statements. This course also explains the difference between the cash and accrual bases of income measurement, the use of t-account analysis in determining important measures of business activity, and how the time value of money affects the measurement of liabilities. This emphasis on financial statements is facilitated by a semester-long study of the content of corporate annual reports culminating in a comprehensive annual report project.

Prerequisite: sophomore status with the exception of highly qualified first-year accounting majors

This course provides the 21st Century foundation for business students who will need newly shaped perspectives, solid research and communication skills, positive ethical spirit, and new technological resources to work and make decisions in global economy. Students learn the basics of business, the process of innovation and the role that business plays in society. Students are encouraged to develop their own innovative capacities, whether they want to start up a business of their own, augment the capabilities of a small business, step up to the myriad of non-profit challenges, or excel in corporate America. Students learn how to think systematically as business professionals, innovators and/or entrepreneurs. By first exploring the economics of business, in this country and beyond, students begin to recognize that all businesses are subject to ongoing trends, discoveries and breakthroughs that must be accommodated. Some represent threats; others opportunities. None can be ignored. Learning that the form of a business should follow the functions it must provide, students discover the range of options available to them as they contemplate career paths that may be of interest to them. Finally, students are provided with insight into each of the areas of functional expertise found in all organizations; i.e., finance and accounting, marketing and sales, customer support, operations, logistics, et. al.

Businesses today rely on a robust and vibrant social media presence to tell their story to a wide variety of audiences, for a wide variety of purposes. This course explores the ways that businesses can use an intentional social media strategy to meet their organizational goals. Social media tools, their benefits and limitations, and their usage will be explored.

Prerequisite: BUS 226

This course presents media-oriented analysis of advertising and sales promotion related to the marketing of goods and services. Budgeting, reach and frequency as well as the development of multimedia advertising campaigns highlight this theoretical, yet practical approach.

Prerequisite: BUS 226

This course builds a bridge from students’ general education to the work they do in the field of business. With the aim of preparing students for both professional life and graduate work, this writing-intensive course introduces disciplinary strategies for preparing routine business correspondence, for investigating provocative issues, and for communicating to others about them. In this way, the course offers students time to learn and to practice more advanced skills in reading, writing, speaking, and listening; in using appropriate software support in presentations; and in mastering information literacy in the field of business. The course emphasizes fundamental principles of communication with time-on-task and real world, discipline-specific models for communication tasks.

Prerequisite: ENG 114 and ENG 124 or ENG 134

The students in this course will be introduced to the concept of branding and its impact on products, lifestyles and societies within the element of marketing. The students will examine the history of branding, discuss the development of strong and seemingly impervious brands, as well as develop an innovative brand position for an entrepreneurial venture. Students will learn to identify, evaluate, create, and present their own positions on branding as a consumer and as a marketer.

Prerequisite: BUS 226

In Digital Marketing Management, students will learn the basics of delivering paid search, display and inbound campaigns. Students will learn how to define buyer personas, conduct industry research, set smart goals, analytically pick keywords, optimize website pages, create content, and build links around terms ideal buyers are searching for. Finally, students will be able to evaluate which marketing efforts bring the best conversations or leads.

Prerequisite: BUS 245, BUS 260

This course is all about connecting the dots, linking various functions of business and understanding the interdependency between marketing, sales, advertising, operations/supply chain and other business functions. The purpose of this course is to enable the student to integrate the lessons learned in previous business, accounting, finance, international business and management courses through the use of case studies analyzed from the general manager’s point of view. Students will also learn the importance of score card and metrics that are essential for running a business.

Prerequisite: BUS 327 and ECO 212 or ECO 240

The BS in Business Administration: Digital Marketing Management program requires 35 credits of major electives:

• Career Elective (3 credits)
• General Elective (32 credits)

Learn more about which courses apply to these credits by speaking with an enrollment counselor.

This course provides a manager’s persepective on the law for business students. Students learn the practical implications of law in their own lives and what they must be ready for as they encounter civil and criminal legal issues and business formation issues. Students are introduced to the court systems, parts of the government that impact business, and how they affect and impact the life of the individual and businesses. Students learn about contracts, different types of business, and areas of regulation surrounding the relationship between employers, employees, and the government.

This course studies the legal environment of business, including an examination of the format and characteristics of corporations, partnerships, and agency law. The law of contracts is studied in detail.

Prerequisite or corequisite: LAW 103

Organizational Development and Change provides students with the opportunity to learn critical theory and application in the field of Organizational Behavior and Change and how to use that knowledge to improve organizational development to adapt quickly and effectively to change. Students apply proven methods to help organizations achieve goals and build capabilities to meet future challenges.

Prerequisite: BUS 235

Leadership requires a balanced understanding of human behavior and applied managerial skill. This course introduces organizational studies and organizational behavior. It examines the history of the field as well as the critical role that theory and research play in the discipline. Topics include the characteristics of effective leadership and organizational power, different frameworks for leadership and leadership styles, building and managing high-performing diverse teams, managing a diverse and inclusive organization, supporting diverse employees, and effective and ethical managerial decision-making.

Megan is the program director for the Business programs that include business administration, accounting, business analytics, operations management, strategic HR management, entrepreneurship, and marketing and digital strategies. She is additionally responsible for the leadership and organizational studies program.

Megan has worked in business for United Technologies Corporation (UTC). She was most recently at Pratt & Whitney based in East Hartford, CT, where she managed talent development for the Manufacturing Engineering population for all Pratt US operations. She also worked at United Technologies Aerospace Systems, another UTC company, where she had various operations and management roles.

Megan has 18 years of teaching experience at Springfield Technical Community College as a tenured professor with a teaching specialty in operation management (Quality/6 Sigma/Lean).

The average time it takes to earn your bachelor’s in one of the BS in Business programs is three and a half years. Please see our curriculum page for the courses and their descriptions.

Tuition is $410 per credit hour. You’ll need to complete 120 credits for a total tuition of $49,200. Please be sure to review our tuition page to review all costs.

Yes, the BS in Business programs accept up to 90 transfer credits. You can learn more about our admissions policy on our admissions page.

You’ll complete a total of 120 credits to earn the BS in Business: Marketing and Digital Strategies degree. Take a moment to view the curriculum if you haven’t already. The total number of credits earned at The American Women’s College depends on the number of transfer credits you have (up to 90).

• A completed application
• 2.0 GPA or higher
• Transcripts

You can learn more about our admissions policy on our admissions page.

Earning your BS in Business in Marketing and Digital Strategies prepares you for various careers within the marketing industry, such as content specialist, blogger, copywriter, social media manager, and more.