BA in Communications Degree Jobs

Make an Impact as an Ethical, Effective Communicator

The online Bachelor of Arts in Communications degree from The American Women’s College of Bay Path University (TAWC) delivers the broad-based expertise you need to excel as a professional in public relations, marketing, community relations, journalism, and more.

• Master diverse communication platforms and disciplines to build marketable skills
• Learn from practicing professionals, scholars, and business leaders
• Graduate ready to craft meaningful content across contexts, cultures, channels, and media

Meet the Demand for Media Experts

In this rapidly changing field, employers need skilled communicators who can craft compelling messaging across current and emerging platforms. Employment in media and communication occupations is expected to grow 6% through 2031, adding about 68,600 new jobs to the market over the decade.² With the online BA in Communications from TAWC, you will build the future-focused skillset you need for success.

• Employment in media and communication occupations is expected to grow 6% from 2021 to 2031²
• 68,600 new jobs in media and communication are expected to be added to the market from 2021 to 2031²
• The median annual wage for media and communication occupations was $62,340 in May 2021²

What You’ll Learn

• Research and analyze mass media as a system of interrelated forces, including historical foundations, technological advances, economic dynamics, regulatory constraints, and ethical concerns. Apply the concepts of social and legal regulation as you evaluate the use of existing and emerging communicative materials
• Use communication theory to analyze and evaluate individual, group, and mass media messages. Evaluate the complex relationship between communication/media theories and then use creative skills to develop a diverse set of individual, social, and professional practices
• Apply one or more communication research methods to address a range of media texts and audiences, production and technological practices, and relevant social issues
• Create communicative materials that incorporate communication theory, audience analysis, and persuasive strategies. Demonstrate proficiency in one or more professional media writing or broadcast applications
• Conceptualize, design, and produce one or more journalistic or organizational communication works based on effective principles and practices of media aesthetics, communication standards and inclusion practices designed for a target audience. Identify and be respectful of cultural differences and ethics in communicative and media practices

By Graduation, You’ll Have Skills in:

• Collaboration
• Corporate communication
• Design thinking
• Emotional intelligence
• Journalism
• Marketing
• Media literacy
• Oral and written communication
• Public relations and advertising
• Public speaking