For the Aspiring Digital Marketer: Essential Skills to Develop in 2024
4 Min Read
Ten years ago, 3 billion people used the internet worldwide. Today, that number has ballooned to over 5.35 billion and nearly all internet users access platforms utilized by digital marketers.1,2,3
The U.S. Census Bureau estimates that about 62% of the world’s population is now reachable through digital marketing.4 With this percentage higher than ever, there are new opportunities for individuals to establish long-term and lucrative careers in the industry, making the right education essential for new digital marketing professionals.
What You Need to Know: Essential Digital Marketing Skills for Today’s Workforce
As the majority of the U.S. population plugs in, logs on, and swipes through digital content regularly, corporations are marketing on digital platforms to attract bigger, more diverse customer bases.
With an online degree from The American Women’s College of Bay Path University (TAWC), you can earn career-ready digital marketing skills, including the four essentials listed below.
Brand Development
Marketing is only successful with the right branding. Establishing an identifiable brand for your business is a vital component of digital marketing, allowing you to create a unique voice, distinct imagery, and a personalized user experience for your audience.
Digital marketers can use strategic branding skills to connect with consumers on a personal level, establish trust among targeted demographics, and distinguish their unique products and services from those of competitors.
Marketing Strategy
A successful digital marketing campaign pinpoints the target audience and how to reach the audience effectively. With the right strategy, businesses can popularize their brand, boost consumer engagement, and connect social media users directly to e-commerce sites.
Facebook, YouTube, TikTok, and Snapchat are popular platforms, but each appeals to different users. It’s important to recognize each audience’s unique attributes and where and how that audience uses these platforms.
Search Engine Optimization (SEO)
SEO allows digital marketers to generate organic consumer traffic. To effectively utilize SEO, digital marketers must understand what their targeted audience is searching for and what influences them to click on a specific link during their searches.
Businesses can reach consumers by utilizing SEO keywords and phrases on their websites, articles or blogs, and social media posts.5,6
Artificial Intelligence (AI) Utilization
AI is becoming a useful tool for digital marketers. As this technology continues to improve, today’s digital marketing professionals can deploy AI to automate interactions between a business and its consumers, generate text and graphics, and more.
Many marketers are using AI tools to streamline advertising campaigns. Keeping up with the latest AI technology and using the right AI tools can help you improve your efficiency and speed when creating digital marketing materials.
Digital Marketing Careers: Make an Impact in the Right Position
The field of professional digital marketing is growing fast, creating thousands of new positions each year. The Bureau of Labor Statistics expects the field to continue expanding at a much faster pace than the average industry growth rate through 2032.6
The following careers have the highest demand and are expected to grow steadily throughout the decade.
1. Marketing Manager
Salary: $157,620/year
Expected Growth: 7% through 20326
2. Advertising Manager
Salary: $156,580/year
Expected Growth: 6% through 20326
3. Public Relations Manager
Salary: $139,850/year
Expected Growth: 6% through 20327
4. Public Relations Specialist
Salary: $66,750/year
Expected Growth: 6% through 20328
The Next Step: Becoming a Digital Marketer
The American Women’s College of Bay Path University (TAWC) offers a 100% online BS in Business: Marketing and Digital Strategies program to help you launch your career.
TAWC’s online programs are designed to give women the flexibility required to create a better future for themselves and their families. Advance your education online and on your time while still maintaining your responsibilities.
Learn more about TAWC’s online business administration program and other women-focused online degrees and certificates by visiting the online programs page.
Sources
- United Nations. Economic and Social Affairs. “Concise Report on the World Population Situation in 2014.” (2014). Retrieved April 22, 2024, from https://www.un.org/en/development/desa/population/publications/pdf/trends/Concise%20Report%20on%20the%20World%20Population%20Situation%202014/en.pdf.
- Datareportal. “Digital 2014: 3 Billion Internet Users.” Simon Kemp. (November 3, 2014). Retrieved May 2, 2024, from https://datareportal.com/reports/digital-2014-3-billion-internet-users.
- Datareportal. “Internet Use in 2024.” Simon Kemp. (January 31, 2024). Retrieved May 2, 2024, from https://datareportal.com/reports/digital-2024-deep-dive-the-state-of-internet-adoption.
- U.S. Census Bureau. “Happy New Year 2024!” Derick Moore. (December 28, 2023). Retrieved April 22, 2024, from https://www.census.gov/library/stories/2023/12/happy-new-year-2024.html.
- Forbes. “SEO: What It Is and Why It’s Important.” Geoff Crain. (February 7, 2023). Retrieved April 23, 2024, from https://www.forbes.com/councils/forbesagencycouncil/2023/02/07/seo-what-it-is-and-why-its-important/.
- Bureau of Labor Statistics, U.S. Department of Labor. Occupational Outlook Handbook. “Advertising, Promotions, and Marketing Managers.” (April 17, 2024). Retrieved April 23, 2024, from https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm.
- Bureau of Labor Statistics, U.S. Department of Labor. Occupational Outlook Handbook. “Public Relations and Fundraising Managers.” (April 17, 2024). Retrieved April 23, 2024, from https://www.bls.gov/ooh/management/public-relations-managers.htm.
- Bureau of Labor Statistics, U.S. Department of Labor. Occupational Outlook Handbook. “Public Relations Specialists.” (April 17, 2024). Retrieved April 23, 2024, from https://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm.